What they are

Display ads are a great addition for some businesses. They can also be a waste of money for others.

The Good

They're cheap! Display ads are one of the most inexpensive ways to show your business to a lot of potential customers.

The Ugly

Some consumers hate display ads. They view them as an intrusion on their privacy. People might not like the retargeting aspect of these ads.

Where They're Shown

All over! From news and entertainment sites to e-commerece and information sites. These sites sell space for these ads and make a small profit for them to be shown.

The Bad

They have a much lower conversion rate than Pay Per Click programs. The conversion rate across industries is only 0.5%.

Who They're For

Events, travel agencies, and booking based businesses do well with display ads. Expensive products with a long sales process also tend to have success.

Geo-Targetting

Like most ads, these can be shown to consumers within a certain radius. A cool thing about display ads is we can target small areas....like a competitors building!