SEO
- Capture Customers Already Searching For Your Services
- Excellent ROI
- Clear Objective: Get as High as Possible On Search Results!
Search engine optimization is the process of cultivating your online presence so search engines will show your business higher in search results.
What is SEO?
Let's be honest, nobody uses MSN to search for businesses. Over 90% of worldwide searches happen on Google. Our SEO programs focus on Google.
If you only created a website solely to appeal to search engines, it would be quite boring. We have to appeal to both your customers and "robots" scanning your content to deliver the best search results.
Two Audiences
Google has over 200 ranking factors. These range from website content to page loading speed. Sound tedious? It is! We constantly tweak your program to stay up with trends and known ranking factors.
How does it work?
Two Audiences, One Goal
Add your title here
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Audience #1: Your Customers
That big obnoxious title on our home page is not for you, it's for search engines to properly index our site. It looks bad, we agree.
This is the obvious audience. We want your customers to have the best possible experience when they visit you online. We need to provide them with relevant information and help them decide what services or product they want as seamlessly as possible. Your website needs to look great and be easy to navigate. 75% of consumers report making judgements on a company's credibility based on their website! However, a site built solely to appeal to consumers will likely perform poorly for search engines.
Audience #2: Search Engines
Spiders! This is the name attributed to the bots that crawl the internet and deliver your search results. As stated before, these bots scan more than 200 factors and decide whether or not to show your business to consumers. These spiders don't have eyes (yet) therefore they are unable to view the aesthetics of your site. Instead they look at things like content and load speed to determine the best result to show consumers. Again, a site built solely to appeal to search engines would not look good for a consumer.
99,000
Searches per Second
200+
Google Ranking Factors
22+%
Of consumers click the first result